Marketing = Market King
This article is for entrepreneurs! To be preferably consumed by entrepreneurs!
I’ll present in this article some Marketing techniques to make your merchandise more “salesable”.
Make contests in which in order to win, participants will have to write a composition in which they’ll have to name the main features of the product that you’re going to sell. To write something decent, the consumer will obviously try to find positive characteristics of the product. It may seem a little strange, but in this situation you will be the one to win! The consumers will be influenced by what they wrote and they will become faithful customers (even if they won’t be the ones winning the contest).
Lure the customer! Lure Technique is one of the techniques that is used the most for attracting consumers. What you need to do is to promote on the market some products whose price is much lower than the one used by the competition. The rule is that each promotion to be held under the slogan of “limited stock “. In this way the consumer will be attracted by the low prices and he will visit your store. Now is the critical moment for you. The consumer is in your store and the “limited offer just ended”. The product has now another price, a higher one. In almost all cases, the consumer will not leave empty-handed as you’ll offer something almost identical, or the same product, but of course at a higher price.
Always start with the most expensive! When you show the products to the clients, always start with the most expensive one. Even if your instinct “forces” you to do exactly the opposite, surveys have proven that, by showing the most expensive products first sales increase almost 3 times. Obviously, when you gradually show products that are cheaper and cheaper, consumers are under the impression that the price is lower and lower and this makes them buy more. In any case, if you are lucky, the customer can directly buy the most expensive product.
Sell yourself before you sell a product! Make your brand stand out; create a brand image that will sell your product. If you are a professional, if you consider yourself a perfectionist and if you always want to do things better, your employees will see that and the quality of their work will be much higher, resulting in a big sales increase. Further more, the customer will immediately become aware of this and your ROI (rate of return) will rise.
Offer the best customer experience; make your customer feel special. Each and every client is very important for your business and of course, for increasing your profit. Make a database with all your clients and call them or e-mail them on their birthdays, when you have a special offer and also give them lots of promotional stuff. By doing so, you will be able to connect with your customer at an emotional level. This is the best way to keep the consumer loyal to your brand. Additionally, your loyal customers will help you gain new customers.
